Fundamental theories to improve decision-making in business. — Really smart people come up with theories and frameworks to help us better understand how things work. Business is no different. So as a business owner or marketer; if we know and understand these theories on the underlying processes behind how business works and how customers behave, the more objective…

It's easier to market actors who look like superheroes. — The Rock is ridiculously muscular for a near-50-year-old. Born into this world as Dwayne Johnson, The Rock has evolved from pro wrestler into Hollywood's biggest male star. According to Forbes, The Rock was the world's highest-paid actor in 2020. Hollywood has a history of casting very muscular men in lead…

“Oh, bugger…” — New Zealand. The land of milk and honey. Hobbits and hillsides. Where farmers rule… (Or used to, anyway) Home of the classic Toyota Hilux “Bugger” ad. In this article, we’ll explore how this TV advertisement left such a lasting legacy for the vehicle and the brand. The Ad You can see the…

Marketing is supposed to help consumers, not mislead them. Exposing the lies, steroid use, and unethical marketing. — Deceit is a foundation for much of the fitness industry. Think back to the early 90s when television bombarded us with fitness infomercials. They sold us the idea that a simple piece of fitness equipment would give us abs in a matter of just "five minutes a day". Absolutely no…

Using the mind-muscle connection and varying lifting tempos to enhance hypertrophy. — We hear all sorts of advice on how to build muscle, from Gym-hacks to forgotten methods that some jacked guy from 1946 used. One thing that has stayed consistent in the bodybuilding community for several years is the idea of time under tension. Essentially, how long we spend doing a…

Of the hundreds of useless supplements on the market, is Betaine any better? — Betaine is a supplement that is increasingly included as an ingredient in supplements such as pre-workout. What the heck even is Betaine and what are its proven benefits, if any, to people interested in their health and improving athletic performance? This article will share the recent findings from a 2022…

Follow these rules to reach your goals in the gym — Do you want to get stronger and build muscle? But, do your workouts suck? Or, are your workouts great, but your results suck? If you don’t want to waste your time in the gym on bad practices that won’t get you the body you want, then this is the article…

Life is a funny thing… — I remember one of my lecturers at university saying that people don’t have jobs anymore. People have careers. I’ve been in marketing for over ten years. Some of my followers will remember that my early Medium content was all about educating people about marketing. I’m a marketer. I have a…

We all knew this. But science proves it. — Does your brain hurt sometimes? Do you feel mentally and physically drained, burnt out, overwhelmed, stressed out, or have difficulty focusing on tasks? You may have mental fatigue. The good news is, that there are numerous ways to counteract the effects of mental fatigue. A 2022 systematic review assessed the…