Say goodbye to the traditional bulk and cut phases with body Recomposition. Build muscle and stay lean year-round. — Traditionally, to maximise a person’s muscle growth, they would go through a “bulk” phase. This meant, they put on fat, which they then had to lose through a “cut” phase. This is often a yearly cycle, which means you look at your best for maybe a month or two over…

Fundamental theories to improve decision-making in business. — Really smart people come up with theories and frameworks to help us better understand how things work. Business is no different. So as a business owner or marketer; if we know and understand these theories on the underlying processes behind how business works and how customers behave, the more objective…

It's easier to market actors who look like superheroes. — The Rock is ridiculously muscular for a near-50-year-old. Born into this world as Dwayne Johnson, The Rock has evolved from pro wrestler into Hollywood's biggest male star. According to Forbes, The Rock was the world's highest-paid actor in 2020. Hollywood has a history of casting very muscular men in lead…

Marketing is supposed to help consumers, not mislead them. Exposing the lies, steroid use, and unethical marketing. — Deceit is a foundation for much of the fitness industry. Think back to the early 90s when television bombarded us with fitness infomercials. They sold us the idea that a simple piece of fitness equipment would give us abs in a matter of just "five minutes a day". Absolutely no…

Eating at night doesn’t contribute to weight gain — We all probably know somebody who has tried a “no carbs after 6 p.m.” diet. It might have been 7 p.m. The basis for this dieting technique is the belief that calories consumed after this time would be stored as body fat as we don’t require them initially for energy. …

Is building muscle and shaping our body quickly worth the potential for long-term side effects? — Partly fuelled by social media, a growing obsession with our looks and bodies led to exploding popularity of an alternative to steroids called SARMS. In particular, many of the younger generations of gym-goers craving a shortcut to their desired physique are using SARMS. Often marketed as legal steroids, supplement companies…

Nuts are nutritious but very calorie-dense. A conversation about why nuts probably won’t help with weight loss. — I know, I know… Nuts are healthy, right? Do you know what’s not healthy? Obesity… We’ve probably all heard at some point that snacking on almonds will help us to help lose weight. It’s common for weight loss and nutrition advice to recommend nuts due to their nutritional benefits, such…

Learnings from 2+ years and 12,000+ followers. — Two hundred articles feel like a real landmark. As a part-time writer, it takes a lot of effort to publish consistently every week. It takes effort to write content that genuinely adds value. Around fifty of my original articles were repurposed from my marketing website blog. …

Take a break from the gym to prime yourself for better results and build more strength and muscle — Has your progress in the gym reached a plateau? Do you keep pushing and pushing your exercising to the point of fatigue, but you’re still not getting the results you deserve? You may need to deload. If you’re doing high-intensity workouts regularly, deload weeks are extremely important. …