Fundamental theories to improve decision-making in business. — Really smart people come up with theories and frameworks to help us better understand how things work. Business is no different. So as a business owner or marketer; if we know and understand these theories on the underlying processes behind how business works and how customers behave, the more objective…

It's easier to market actors who look like superheroes. — The Rock is ridiculously muscular for a near-50 year old. Born into this world as Dwayne Johnson, The Rock has evolved from pro wrestler into Hollywood's biggest male star. According to Forbes, The Rock was the world's highest-paid actor in 2020. Hollywood has a history of casting very muscular men…

“Oh, bugger…” — New Zealand. The land of milk and honey. Hobbits and hillsides. Where farmers rule… (Or used to, anyway) Home of the classic Toyota Hilux “Bugger” ad. In this article, we’ll explore how this TV advertisement left such a lasting legacy for the vehicle and the brand. The Ad You can see the…

Marketing is supposed to help consumers, not mislead them. Exposing the lies, steroid use, and unethical marketing. — Deceit is a foundation for much of the fitness industry. Think back to the early 90s when television bombarded us with fitness infomercials. They sold us the idea that a simple piece of fitness equipment would give us abs in a matter of just "five minutes a day". Absolutely no…

But how much protein is too much? — Bro-science folk law tells us that to maximise our ability to build muscle, then we need to consume more than one gram of protein per pound of bodyweight. Some bodybuilders can consume two grams of protein or more per pound of bodyweight. …

Burn body fat and get the results and body you desire! — Let’s be honest. 99% of us all would like to have less body fat. Many of us struggle to manage our weight. Some of us aspire to have visible abs for a “beach body” physique, and others would just like to lose a little weight. Either way, we need to…

If you want to improve your physique and improve your health, this is for you. — Do you want to be healthier and look better? Of course, you do! It’s a stupid question, right? For anyone wanting to learn more about achieving these goals, unfortunately, health and fitness are huge topics that cannot be given justice in a single article. It takes years of learning to…

Diets fail. Do you want to fail? — Obesity is increasing around the world. I don’t that this is news to anybody. Obviously, people are struggling with their weight. At any one time, approximately two-thirds of people are actively trying to control their weight. …

When you choose to workout could impact on your goals. — Do you train in the morning or the evening? Do you train at all? Would it change your habits if you knew the best time to train? Ultimately, does it matter what time you train? In this article, I answer these questions by exploring recent research on the optimal time…