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Fundamental theories to improve decision-making in business.

Theories that every marketer should understand
Photo by Pixabay on Pexels

Really smart people come up with theories and frameworks to help us better understand how things work. Business is no different.

So as a business owner or marketer; if we know and understand these theories on the underlying processes behind how business works and how customer behave, the more objective…

It's easier to market actors who look like superheroes.

Dwayne Johnson — The Rock: Is he on steroids?
Dwayne Johnson — The Rock | Pinterest

The Rock is ridiculously muscular for a 48-year-old.

Born into this world as Dwayne Johnson, he is now Hollywood's biggest male star. According to Forbes, The Rock was the world's highest-paid actor in 2020.

Hollywood has a history of casting muscular men in lead roles, going back to Arnold Schwarzenegger…

Marketing is supposed to help consumers, not mislead them. Exposing the lies, steroid use, and unethical marketing.

Image source: Chris Hemsworth's Instagram page

Deceit is a foundation for much of the fitness industry.

Think back to the early 90s when television bombarded us with fitness infomercials. They sold us the idea that a simple piece of fitness equipment would give us abs in a matter of just "five minutes a day".

Absolutely no…

It’s a world of fake likes, bots, and celebrities endorsing products they've never used. Is influencer marketing still effective?

Selena Gomez Instagram
Image source: Selena Gomez’s Instagram

Influencer marketing is one of the biggest marketing trends for the past five years.

If you spend much time browsing Instagram or YouTube, no doubt you will have come across a celebrity with a sponsored post promoting some random brand.

The use of bots and fake accounts to artificially create…

Social media polls are often pointless, but they bring your content eyeballs.

Image from pix4free

Are you a job seeker, entrepreneur, content creator, influencer or just generally an attention seeker?

Great news — LinkedIn still has ginormous potential for organic reach.

That means you can go viral without having to pay a cent!

Videos are so 2019… The latest cool thing on LinkedIn? Polls.


Your wedding day will be one of the biggest days of your life. Don’t stuff it up!

15 tips for a wedding that runs smoothly
Photo by Drew Coffman on Unsplash

Weddings are a beautiful thing. It’s the most important day of many peoples’ lives (depending on how many times you get married…) But, behind the scenes, they can be chaotic!

Planning your wedding can be overwhelming and stressful. There are many moving parts to think apart, such as invitations, flowers…

I hate to break it to you… There’s little to no chance these actors gained their physiques naturally.

top 10 hollywood body transformations that are probably steroids
Images were taken from YouTube

Did you get really disappointed as a kid to find out that Santa Claus isn’t real?

It almost feels the same for some who find out their favourite athlete or movie star is using steroids… I’m not comparing Lance Armstrong to Father Christmas, but you really want to believe your…

Forget the four Ps and the seven Ps…

The 10Ps marketing mix
The author owns this image

The marketing mix is a practical framework for marketing decision-making. A fundamental business model, it is commonly used in universities to help people understand the basics of marketing management.

However, in the 1960s, when scholars conceptualised the marketing mix, marketing was still in its infancy.

The internet changed how we…

Daniel Hopper

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