What is a brand’s identity, and why does it matter?

Image for post
Image for post
Photo by Nick Youngson CC BY-SA 3.0 ImageCreator — Via The Blue Diamond Gallery

Brand identity influences the brand image


Investing money into Google Ads is not cheap — having a strategy will get you better results.

Image for post
Image for post
Image: Canva

What Is Pay-per-Click (PPC) Advertising?


A Guide to Positioning Strategy

What is your unique way of providing value to customers?

Image for post
Image for post

What Is Positioning?


Email marketing has become a popular marketing and sales techniques across all types of businesses for one key reason: it works.

Image for post
Image for post
Photo by John Schnobrich on Unsplash

What is Email Marketing?


A guide to using a targeted marketing strategy

Not everyone is going to be your customer. Why waste time and money marketing to people who are not in your target audience?

Image for post
Image for post
Who are you targeting?


That sports team you follow? They probably would not exist without sponsors.

what is sponsorship? Toyota centre
what is sponsorship? Toyota centre
Photo by Alexander Londoño on Unsplash

“The provision of assistance either financial or in-kind to an activity by a commercial organisation, for the purpose of achieving commercial objectives.” (Meenaghan, 1983)

What is Sponsorship?


Remember when you saw your favourite brand on your favourite TV program? No, you probably don’t.

Using an iPhone — product placement
Using an iPhone — product placement
Photo by Taylor Grote on Unsplash

What is Product Placement?


If we do not understand our customers, how do we give them what they need or want?

What are buyer personas?
What are buyer personas?
Photo by Andrea Piacquadio from Pexels

What is a buyer persona?


Earn money selling someone else’s products, or earn money from people marketing and selling your products

A person types on a laptop.
A person types on a laptop.
Photo by Campaign Creators on Unsplash

What Is Affiliate Marketing?


How is your brand different, and why should customers care?

What is a value proposition?
What is a value proposition?
Image via The Blue Diamond Gallery

What is a Value Proposition?

About

Daniel Hopper

Experienced marketer | Published marketing academic | Business owner - www.brandyourselfbetter.com | www.linkedin.com/in/dan-hopper-branding-marketing/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store