Fundamental theories to improve decision-making in business. — Really smart people come up with theories and frameworks to help us better understand how things work. Business is no different. So as a business owner or marketer; if we know and understand these theories on the underlying processes behind how business works and how customers behave, the more objective…

It's easier to market actors who look like superheroes. — The Rock is ridiculously muscular for a near-50-year-old. Born into this world as Dwayne Johnson, The Rock has evolved from pro wrestler into Hollywood's biggest male star. According to Forbes, The Rock was the world's highest-paid actor in 2020. Hollywood has a history of casting very muscular men in lead…

“Oh, bugger…” — New Zealand. The land of milk and honey. Hobbits and hillsides. Where farmers rule… (Or used to, anyway) Home of the classic Toyota Hilux “Bugger” ad. In this article, we’ll explore how this TV advertisement left such a lasting legacy for the vehicle and the brand. The Ad You can see the…

Marketing is supposed to help consumers, not mislead them. Exposing the lies, steroid use, and unethical marketing. — Deceit is a foundation for much of the fitness industry. Think back to the early 90s when television bombarded us with fitness infomercials. They sold us the idea that a simple piece of fitness equipment would give us abs in a matter of just "five minutes a day". Absolutely no…

The Fake Natty’s steroid use was leaked and his apology video is both hilarious and sad. — Fake natty: a person with an impressively muscular physique who conceals/denies their use of steroids or other performance-enhancing drugs, The Liver King is on steroids. Not a surprise — his steroid use is obvious to many experienced people in the fitness industry. What did come as a surprise was his…

Is a lot of the content around here a bit shit? — Can we even call the typical Medium blogger a “writer”? Writers usually pride themselves on the quality of their work. I can’t say that about a lot of the content on Medium. If you’re a writer here, then my opinion is probably already polarising. But read on. …

Guys are allowed glutes too… Do you want a shapelier butt? — Is your butt a bit flat? Even if it isn’t, would you like it slightly more… shapely? If you’re a woman who “gyms”, you probably do exercises that target your glute muscles. Shapely butts in yoga pants are everywhere these days. If you’d like a butt like the Insta girls…

Spoiler alert — it’s not the exercises that we do. — What single factor most influences our results in the gym? The answer may be surprised you… What influences our fitness the most is not how many sets or reps we do, the exercises we choose, the supplements we take, genetics, or even how many times a week we train! Don’t…

When lazy personal branding gets rewarded. — LinkedIn has ruined B2B marketing, agree? Marketing has become so lazy. Scrolling through your LinkedIn feed, every second post is a selfie. I much preferred the old LinkedIn — where content had a purpose. Content had educational and value-providing intent. Can we go back to that? I just don’t need…