Key theories to improve decision-making in business. — Really smart people come up with theories and frameworks to help us better understand how things work. Business is no different. So as a business owner or marketer; if we know and understand these theories on the underlying processes behind how business works and how customer behave, the more objective…

It’s easier to market actors who actually look like superheroes. — The Rock is ridiculously muscular for a 48-year-old. Born into this world as Dwayne Johnson, The Rock has evolved from pro wrestler into Hollywood's biggest male star. According to Forbes, The Rock was the world's highest-paid actor in 2020. Hollywood has a history of casting very muscular men in lead…

“Oh, bugger…” — New Zealand. The land of milk and honey. Hobbits and hillsides. Where farmers rule… (Or used to, anyway) Home of the classic Toyota Hilux “Bugger” ad. In this article, we’ll explore how this TV advertisement left such a lasting legacy for the vehicle and the brand. The Ad You can see the…

Exposing the lies, steroid use, and unethical marketing. — Deceit is a foundation for much of the fitness industry. Think back to the early 90s when television bombarded us with fitness infomercials. They sold us the idea that a simple piece of fitness equipment would give us abs in a matter of just "five minutes a day". Absolutely no…

Not as long as you probably think. — Are you short on time to spend in the gym but still want a fantastic physique? Not everybody can prioritize the gym like an athlete or Instagram influencer, spending hours in the gym a day… But that doesn’t mean you can’t build a fantastic physique. How long do we have…

And how does it help us to regain lost muscle faster than we originally built it? — You built a great physique and improved your strength over years. But then, you haven’t been to the gym in six months. You look a bit average. You’ve just had a baby, work has been super busy, or maybe you have had an injury layoff. There are several reasons you…

Have you posted or commented in groups but can’t find it? — Facebook has become such a huge platform with so many functions that it has got more and more complicated to find anything. If you want to find something in a group, it can be a real struggle to find the group in the first place let alone an individual piece…

If you want to lose some weight, why not do it deliciously? — Many of us struggle with our weight. Many of us also have terrible diets that are high in fats and refined sugar which cause us to overconsume calories. Funny that… When people think of dieting, they think of the various restrictions on what they’re allowed to eat. It doesn’t have…

Many Hollywood actors have used some “help to transform their bodies into superhero physiques. Would it be that unusual for a woman? — Natalie Portman got jacked. Buff. Swole. Ripped. Whatever the choice of words to describe someone putting on muscle and losing body fat, that’s Natalie for her role in the latest Thor part. Natalie definitely looks the part of a she-hero. Thor: Love and Thunder Natalie Portman is starring alongside Chris Hemsworth in the upcoming…