Optimising our Google My Business profiles will improve our results in local search on Google

Google Maps search
Google Maps search
Photo by henry perks on Unsplash

“Google owns 92.18% of the search engine market share.” — Mohsin, 2020

With over 90% of the search engine market, it is important for businesses that they are easily found through Google Search.

Google makes it easier for businesses to rank on their search engine by introducing Google My Business.

65% of all Google searches contain a local reference, which means it is especially important businesses can maximize their local search engine optimisation (SEO).

This article explores how businesses can optimise their Google My Business profiles to outrank their competitors and be the first business customers find on Google Maps or Search. …


Email marketing has become a popular marketing and sales techniques across all types of businesses for one key reason: it works.

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Photo by John Schnobrich on Unsplash

Since it rose quickly to prominence along with the internet about 25 years ago, email marketing has become widely used by businesses.

Email is widely used as a marketing tool for businesses to communicate with their target market and as a relationship management tool to communicate directly with existing customers.

In 2020, a vast majority of people now use email daily to communicate with each other. Either with friends and family, work colleagues, or perhaps to sign up to receive more information about a brand or product they are interested in.

What is Email Marketing?

Short for electronic mail, email is the sending of messages to one or more recipients, distributed by electronic means via the internet. …


A guide to a targeted marketing strategy

Not everyone is going to be your customer. Why waste time and money marketing to people who are not in your target audience?

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Who are you targeting?

Often when you ask a small business owner who they are targeting as customers, their response is “Everyone”, or “Anybody interested in…”

They might refine this audience down to “homeowners” or “people who go to the gym”.

This is still too broad.

The problem is with this is, not all consumers think alike, and not everyone is going to purchase your product. Because of this broad focus, marketing can miss the mark.

Instead of trying to market to everybody, targeted marketing makes your product or service as attractive as possible to certain groups of people. …


What I have learnt from 10 years of using LinkedIn, generating over 50,000 views a month consistently

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Photo by Greg Bulla on Unsplash

The potential for business people on LinkedIn is ENDLESS.

Whether you want to find a job, or wanting to find an employee, want to learn new skills, looking to generate leads, or grow your professional personal brand, LinkedIn is the perfect platform.

700 million users across the world, many of them engaging on the platform every day. The ability to connect with relevant professionals and have a massive potential audience for your content. This potential is remarkably easy to tap into — if you know how…

This article will discuss ten strategies you can use to harness this potential.

I have been using LinkedIn for around five years as a marketing tool for my business and receive over 50,000 views a month on my content, and hundreds of people view my profile daily. …


Marketing tries to persuade us. But were too smart for that, right?

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Photo by LinkedIn Sales Navigator on Unsplash

We are a lot more alert to the intentions of marketers than we used to be 50 years ago.

Consumers have learnt to recognise the persuasive attempts of marketing, developing what we call persuasion knowledge.

This helps filter the hundreds of pieces of advertising and sales pitches we are subjected to daily.

What is Persuasion?

To understand persuasion knowledge, we must first discuss persuasion.

In marketing, persuasion theory suggests attitude measurement predicts consumer behaviour.

Persuasion is the act of trying to modify a person’s attitude and beliefs toward a certain topic. The process of convincing someone to do or believe something.

For a marketer or salesperson, they want to persuade you to purchase something. They want to convince you that you need or want it. …


Coming from a third-party makes marketing seem more credible…

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Photo by Austin Distel on Unsplash

Governments and corporations have long used the media as a tool to influence the perceptions of their audiences.

Public relations (PR) is a strategy used by businesses to create a positive perception of them. The media is used as a gatekeeper for releasing a ‘story’ about that business into the wider public to create a favourable impression.

However, over the past 20 years or so in the age of the internet and social media, the average business or individual now has access to PR without needing a connection in the media or a big budget to pay a PR company to gain exposure. …


You know how sometimes, you buy a certain brand you have never used because you saw an ad?

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Photo by Florian Wehde on Unsplash

Advertising…

It’s fricking everywhere!

We’re exposed to thousands of ads daily.

And we’re so used to it, we don’t even notice.

Our brain starts to filter them subconsciously.

But businesses and brands don’t want these advertising communication filtered out— they want customers to take in the messages and remember them.

This article explores advertising and a range of different advertising approaches that businesses can use to reach their target audience.

What is advertising?

Advertising is a marketing communication method that attempts to inform and/or influence the opinions and buying behaviour of potential users of a product or service. …


Businesses without a unique benefit are unlikely to be remembered by customers when they purchase

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Photo by Jessica Ruscello on Unsplash

Businesses and brands need to be remembered.

If customers already know they exist and what they offer, they are obviously more likely to be considered as a purchase option when they buy.

Having a point of difference to the competitors means a brand is more likely to be remembered.

This point of difference is a unique product or branding characteristic that benefits customers, that the competition does not offer.

Differentiation.

What is differentiation?

Product differentiation is a marketing management strategy that aims to distinguish or differentiate a company’s products or services from the alternatives offered by competitors.

Businesses communicate their unique and distinctive benefit through the marketing strategy to make it more attractive to a targeted group of customers. …


The internet gives us the power to reach people who are interested in our message. But there are so many options! Here are 10 ways to create quality marketing content.

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Photo by Steve Gale on Unsplash

Content marketing is a strategy focusing on creating, publishing, and distributing relevant and valuable marketing and brand content, designed to engage your target market.

The aim is to connect with your audience and build relationships, instead of simply informing about new products and promotions.

This blog explores content marketing an why your business needs to be doing it, as well as ten popular types of content marketing you can use to grow your brand.

What is Content Marketing?

Content marketing typically focuses on social media networks, using content such as video to start conversations, engaging your audience, creating brand awareness, increasing loyalty and driving leads. …


How the customer and firm can co-create value together to both get what they want

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Photo by krakenimages on Unsplash

In 2020, customisation to give the customer exactly what they want is becoming more and more common.

How do we give customers exactly what they want?

One way is by letting them co-create value.

This article explores the co-creation of value as a strategy and how this approach creates unique value for customers, creating a competitive advantage.

What is co-creation?

Co-creation is the actions of more than one person or party, bringing something into existence.

In business, it is a strategy and process focusing on the joint creation of value by customers and company. An interactive relationship, customers and staff function as active participants. …

About

Daniel Hopper

Experienced marketer | Published marketing academic | Business owner - www.brandyourselfbetter.com | www.linkedin.com/in/dan-hopper-branding-marketing/

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